The overarching goal of the Ram Truck brand is simple: Bring trucks to the market that will perform above and beyond the needs of our customers. While the goal may be simple, getting there is anything but. It takes hard work and perseverance in all facets of the build, from the sketching of blueprints to the fabrication of parts to quality control and especially testing—endless, repeated, unrelenting testing.
Accordingly, we put the new 2013 Ram Heavy Duty lineup through a series of brutal heat tests in Las Vegas, Nevada, knowing full well that when a truck performs to expectations in that extreme environment, it will exceed expectations just about anywhere else.
Please enjoy this video put together during our recent quality control mission to the desert Southwest. Tests included an intense uphill climb, stop-and-go city driving on the Las Vegas Strip and, finally, a head-to-head duel with a longtime competitor that you won’t want to miss.
Find more videos and photos of the 2013 Ram Heavy Duty lineup by visiting RamTrucks.com.