A Record-Breaking Weekend in Dallas for Ram Trucks

It was a record-breaking weekend in Dallas, Texas for the Ram Truck brand. From setting world records, to supporting brand partner Miranda Lambert as she left the Academy of Country Music Awards as the most awarded artist of the night – it was a weekend filled with Guts, Glory, and not to mention a lot of Ram Trucks.

Ram Round Up--3The weekend kicked-off with an exclusive Yahoo! Music Ram Country live-stream event featuring country star Thomas Rhett. 7,906 fans tuned in across the nation to see Rhett take the stage live from Dallas.

On Saturday, April 18th 2015 in Arlington, Texas, Ram Truck owners from seven U.S. states and Canada helped make history as the Ram Truck brand set a new Guinness World Record ™ title for the largest parade of pickup trucks.

The Ram Truck Brand broke the previous world record of 438 trucks when a total of 451 Ram Trucks participated in the Ram Truck Roundup.

Among those 451 trucks were older classic models, trucks that have been handed down from generation to generation, trucks that have been up-fitted and customized, and even some of the Ram Brand’s newest editions to the full lineup.

Ram Truck owners that participated in the Ram Truck Roundup also got to experiencIMG_0658e a morning of special activities including live car-crushing by the Raminator, music performances by the Texas-based country music band Moonlight Social, appearances by country music artists Kix Brooks, Thomas Rhett and Easton Corbin, and also giveaways from Ram brand partners. Ram truck owners also received free tickets for the ACM Party for a Cause Festival, which took place at Globe Life Park.

One thing that was apparent at the Ram Truck
Roundup was the shared passion that Ram owners have for their trucks, and the stories behind them. Check out the Ram Truck Roundup photo album on Facebook to get an inside look.

Ram was the “Official Truck” of the Academy of Country Music Awards, which also set another Guinness World Record ™ for the most attended live awards show. A total of 70,252 people attended the show at AT&T Stadium in Arlington on Sunday, April 19th 2015.

UnknownRam Brand Partner and country superstar Miranda Lambert set another Guinness World Record ™ for most consecutive ACM Female Vocalist wins. She was the most awarded artist of the night, taking home awards for Album of the Year, Song of the Year, Female Vocalist of the Year, and was also honored with the ACM 50th Anniversary Milestone award.

Overall, it’s safe to say that this record-breaking weekend was a success for the Ram Brand. Stay tuned to Ram Truck’s social pages for continued coverage and highlights of the weekend in Dallas!

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Ram Unveils Texas Ranger Concept Truck

The Ram Truck brand unveiled a one-of-a-kind Texas Ranger concept truck at the Dallas Auto Show on Wednesday, March 25, 2015.

“The Ram team developed this commemorative concept truck in order to further highlight our relationships with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO of the Ram Truck Brand.

Throughout both the inside and out, the Ram Texas Ranger concept edition celebrates the Rangers and their iconic silver Lone Star Ranger badge, bringing the legendary spirit of the Rangers to the road.

“Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country,” said Hegbloom.

The Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness, but officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.

 

2015 Ram 1500 Texas Ranger Concept truck

 

The 2015 Ram 1500 Texas Ranger Concept Truck

 

2015 Ram 1500 Texas Ranger Concept truck

 

The concept truck is painted in a Bright White and Bright Silver Metallic two-tone color scheme finished with silver Texas Ranger badging.

 

 

2015 Ram 1500 Texas Ranger Concept truck
Ram Brand designers have loaded the concept truck with unique Texas Ranger edition accents like the etched Canyon Brown and Tan leather trim and tooled-metal details.

 

 

2015 Ram 1500 Texas Ranger Concept truck

 

 

The new center console features the iconic silver Lone Star Ranger badge.

 

 

2015 Ram 1500 Texas Ranger Concept truck

 

Both the driver and front-passenger seats Feature Texas Ranger sewn-on and etched leather-trimmed seat badges.

 

 

2015 Ram 1500 Texas Ranger Concept truck

 

Among the most notable Texas Ranger edition accents, four real Mexican five-peso silver coins are inlaid within the wooden portions of the door bolsters.

 

 

2015 Ram 1500 Texas Ranger Concept truck

 

Texas Ranger edition graphic themes are incorporated in the 8.4-inch Uconnect center console stack.

 

 

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New Canyon Brown-stained open-pore walnut wood trim pieces throughout the cabin, including the all-new console tambour door.

Chicago Auto Show Recap: A New Level of Luxury for Ram Trucks

The Chicago Auto Show was an exciting time for Ram Trucks. The Ram ProMaster® and ProMaster City were featured prominently on the floor display, along with several other members of the Ram Truck lineup – and not to mention one new member of this guts-and-glory-filled family.

Last month, we gave you a truck with edge. This month, we’re giving you a truck with class and luxury.

On Thursday, February 12, 2015, at the Chicago Auto Show, we unveiled the newest luxury-addition to the Ram Truck lineup: the 2015 Ram Laramie Limited.

“The fact is, the market for a premium pickup truck has been exploding,” said Bob Hegbloom, President & CEO of the Ram Brand.

Trucks are used more than ever as the family vehicle, the hard-working hauler, the mobile office, and for weekend getaways. Ram customers don’t mind spending a little more to make sure that their truck covers all of their needs, and the 2015 Ram Laramie Limited will do just that.

Ram owners come from a variety of backgrounds, but all have one thing in common: the great amount of time they spend in their trucks. Which is why we’re giving you a truck that takes luxury to a whole new level.

“Affluent pickup owners who used to take their ‘other’ vehicle out for the evening, are now taking their trucks … and their truck makes a big statement as their luxury vehicle,” said Hegbloom.

Laramie Limited

The Ram Laramie Limited is a “Black-Tie” alternative to the popular southwestern-themed Laramie Longhorn.  This trim is offered on 1500, 2500 and 3500 models.

“Customers told us they wanted their top-of-line Ram Limited to have a unique and distinctive appearance,” said Hegbloom.

Laramie Limited Grille

 

Our traditional crosshair grille has been revamped with the bold, distinctive “RAM” lettering against billet, horizontal lines.

 

Laramie Limited Headlamps

 

The jewel-like LED headlamps were set in a specially redesigned bezel.

 

 

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This truck takes detail to a whole new level with brushed-silver Ram-branded sill plates.

 

 

 

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The new rear design resembles the front theme, with polished chrome, a distinctive LED tail lamp treatment, and tailgate stamped with a large bright chrome “RAM” so the competition always know who’s in the lead.

 

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The interior is just as impressive as the exterior with customized, detailed stitching.

 

 

 

Here’s an exclusive look at the other Ram Trucks that were on display at the 2015 Chicago Auto Show:

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Ram 3500 ProMaster

 

 

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Ram 2500 Heavy Duty Power Wagon

 

 

 

Ram ProMaster City

 

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How Many Paczkis can fit in a Ram Truck?

Today, Fat Tuesday, thousands and thousands of the traditional filled and fried paczkis will fly off bakery shelves around the world. How many will you have? One? Two? How many will you deliver to your family, friends, co-workers or customers?

How about a “Ram-sized” load?

For those who are that hungry, Ram Trucks did the math and here’s what we found:

Promaster City

Based on a box size of 13x9x3.5” and 12 paczkis (425 calories each) to a box.

Ram ProMaster City can load up to 6,900 of the sweet treats, or 2.9 million calories.

2015 Ram 3500 Laramie Longhorn Crew Cab 4x4 Dually Heavy Duty

Ram ProMaster® will hit the road with 16,000 paczkis, or 6.8 million calories.

The Ram 3500 can haul nearly 110,000 including the boxes (a whopping 46.8 million calories) not including the trailer.

Now the only thing left to say is, how many do you want?!

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Two Exciting Ram Truck Announcements Made at NAIAS 2015

The New Year may have just begun, but Ram has already hit the ground running with exciting news for Ram truck fans.

On Tuesday, January 13th at the North American International Auto Show in Detroit, Ram Brand CEO and President, Bob Hegbloom, made two exciting announcements that prove Ram will remain a leader in 2015.

First, Hegbloom announced that the new Ram 1500 EcoDiesel (available March 2015) would now deliver an incredible manufacturer’s estimated 29-mpg highway.  We know that fuel economy is the customers’ top priority, which is why this truck will provide the highest fuel economy among all pickups in the industry.

“The new 1500 EcoDiesel sets the bar even higher…and this truck will be great news for owners who tell us they really rack up the miles on their daily commute,” said Hegbloom.

Throughout the press conference, Hegbloom spoke about how Ram truck customers’ needs are specialized and purpose-based. Our truck drivers know what fits their lifestyle, and “if the truck fits…they’ll buy it.”

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This was the strategy behind the newest truck model: The 2015 Ram 1500 Rebel.

The Rebel is a one-of-a-kind, off-road sport package that customers and dealers have been asking for, and Hegbloom explained, “Now is the right time to bring it to market.“

Hegbloom described the Ram Rebel as “a new breed.”

The dramatic, unique exterior styling immediately shows that the Ram Rebel offers something different. “It’s a truck built and styled for people who push back, whenever they hear those despised words: you can’t,” said Hegbloom.

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Instead of the crosshair grille you’d expect, the Ram Rebel sports a bold, blacked-out grille that frames the prominent billet silver “Ram.” The all-new face incorporates LED fog lamps, front tow hooks, a durable, black powder-coated bumper, and projector headlamps.

 

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For added strength, sport-performance, and traction, the Ram 1500 Rebel rides on 33-inch Toyo all-terrain tires.

The Ram-stamped tailgate and blacked-out badging let others know who the leader is on the road.

 

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Like the outside of the truck, the inside is bold and rugged. The durable, unique seats feature inserts embossed with the actual Toyo tread pattern. The Ram Rebel features an all-new center console, and a heated steering wheel that will help drivers dominate both on and off the road.

“With its distinctive good looks, high-value contenting and true full-size truck capability…it’s the perfect vehicle for people who always push the limits, and push themselves to squeeze more enjoyment out of life,” said Hegbloom.

We listen to what truck owners want, and then we put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to give you another truck so you can take living the “Ram Life” to a whole new, rebellious level.

 

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