Two Exciting Ram Truck Announcements Made at NAIAS 2015

The New Year may have just begun, but Ram has already hit the ground running with exciting news for Ram truck fans.

On Tuesday, January 13th at the North American International Auto Show in Detroit, Ram Brand CEO and President, Bob Hegbloom, made two exciting announcements that prove Ram will remain a leader in 2015.

First, Hegbloom announced that the new Ram 1500 EcoDiesel (available March 2015) would now deliver an incredible manufacturer’s estimated 29-mpg highway.  We know that fuel economy is the customers’ top priority, which is why this truck will provide the highest fuel economy among all pickups in the industry.

“The new 1500 EcoDiesel sets the bar even higher…and this truck will be great news for owners who tell us they really rack up the miles on their daily commute,” said Hegbloom.

Throughout the press conference, Hegbloom spoke about how Ram truck customers’ needs are specialized and purpose-based. Our truck drivers know what fits their lifestyle, and “if the truck fits…they’ll buy it.”

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This was the strategy behind the newest truck model: The 2015 Ram 1500 Rebel.

The Rebel is a one-of-a-kind, off-road sport package that customers and dealers have been asking for, and Hegbloom explained, “Now is the right time to bring it to market.“

Hegbloom described the Ram Rebel as “a new breed.”

The dramatic, unique exterior styling immediately shows that the Ram Rebel offers something different. “It’s a truck built and styled for people who push back, whenever they hear those despised words: you can’t,” said Hegbloom.

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Instead of the crosshair grille you’d expect, the Ram Rebel sports a bold, blacked-out grille that frames the prominent billet silver “Ram.” The all-new face incorporates LED fog lamps, front tow hooks, a durable, black powder-coated bumper, and projector headlamps.

 

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For added strength, sport-performance, and traction, the Ram 1500 Rebel rides on 33-inch Toyo all-terrain tires.

The Ram-stamped tailgate and blacked-out badging let others know who the leader is on the road.

 

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Like the outside of the truck, the inside is bold and rugged. The durable, unique seats feature inserts embossed with the actual Toyo tread pattern. The Ram Rebel features an all-new center console, and a heated steering wheel that will help drivers dominate both on and off the road.

“With its distinctive good looks, high-value contenting and true full-size truck capability…it’s the perfect vehicle for people who always push the limits, and push themselves to squeeze more enjoyment out of life,” said Hegbloom.

We listen to what truck owners want, and then we put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to give you another truck so you can take living the “Ram Life” to a whole new, rebellious level.

 

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Why 2014 was the Year of Ram Trucks

As 2014 comes to an end, there’s no denying that it was an incredible year for Ram Trucks.  It was a year filled with guts, glory and hard work—and when you combine hard work with a Ram truck, there are no limits.

Here’s a look at why 2014 was undeniably the year of Ram Trucks.

High Praise from the Experts
When it comes to trucks, the competition can be tough. In 2014, Ram trucks took the competition to the next level and earned numerous titles and awards, and not to mention some serious bragging rights.

2014 Ram 1500
Motor Trend Truck of the Year
Truck of Texas

Ram 1500

2015 Ram 1500
Autobytel Pickup Truck of the Year
Green Car Journal’s Green Truck of the Year
Esquire Magazine’s Truck of the Year

2015 Ram 2500
Heavy Duty Truck of Texas

2015 Ram Power Wagon®
Off-road Truck of Texas

We’re Country Strong
Country music stands for the simple things in life. Behind every country song is a story— and we’d like to think the same about our trucks. In 2014, Ram trucks took on the world of country music and grew within the industry.

This year we launched a “Guts. Glory. Ram. Country” playlist on Spotify. Our playlist features everything from George Strait to Florida Georgia Line—giving you the perfect playlist to turn up when you hit the open road.

Throughout 2014, we maintained our strong partnership with country music artist Easton Corbin. Easton is a strong advocate for the Future Farmers of America, which is an organization we are proud to support. Through our partnership with Easton, we have been fortunate enough to strengthen our relationship with farmers and the world of agriculture.

Miranda Lambert and Ram Truck Partnership

Also this year, country superstar Miranda Lambert was announced as Ram Truck’s newest brand partner. Miranda represents everything that the Ram brand stands for. She’s a tough, hard-working woman that proves that men aren’t the only ones who can own and drive a truck.

The partnership was announced in November, and we have already helped raise over $60,000 for Miranda’s Mutt Nation Foundation by auctioning off a customized Ram Laramie Longhorn. The partnership has only just begun, and we couldn’t be more excited for what’s to come in the New Year.

We Laid Out “The Facts”
It’s no secret that Ram trucks is the fastest-growing truck brand in America. This year, we launched a campaign called “Just the Facts”. Like the title says, it was a simple, fact-based approach to finding the Ram truck right for the job at hand.  No glamour, no nonsense, just real people doing real jobs using their Ram trucks.

We Respect the “Ram Life”

Our trucks are lifestyle vehicles.  They are made to help make your everyday life easier. We know how hard you work. We respect how hard you work. That’s why we’ve worked hard to give you a truck that will get the job done and cater to your specific lifestyle.

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For the hunter—our trucks will help you dominate the outdoors.  Hunting is a passion sport, and we believe that our trucks are passion vehicles. We will get you (and your hunting gear) where you need to be, to help prepare you for the hunt.

 

R25_4007 For the worker—our trucks will help you get the job done. We respect and recognize the fact that Ram truck drivers roll up their sleeves and work hard everyday. From the towing capabilities to the extra storage you need in the RamBox®, we’ve created a truck that is the perfect business partner.

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For the family—our trucks will help keep your precious cargo safe.  Ram trucks are built to withstand the toughest of conditions.  Regardless of what you use your truck for, rest assured that all those who ride along with you will do so safely.

 

Giving Hope to the Small Business with Big Dreams
This past year was an exciting time for the commercial truck world, with the unveiling of the All-New 2015 Ram ProMaster® City.

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This commercial vehicle stands out with best-in-class features including 131.7 cubic feet of cargo space, a 1,883-lb maximum payload, and an unsurpassed 2,000-lb towing capability. Whether the job is heavy-duty hauling, or helping make deliveries from your small business to your valued customers, the 2015 Ram ProMaster City is designed and engineered to tackle any job.

The Best Is Yet to Come
With another incredible year for Ram Trucks behind us— we couldn’t be more excited for what’s to come.  We’d like to thank all of our current and future Ram Truck owners for the continued support, and being a part of our 2014 success. We wish you a safe and glory-filled holiday season!

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Ram Trucks and Miranda Lambert | New Partnership, Great Cause

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What do you get when an award-winning truck brand partners with the reigning female vocalist of the year? A chance to help shelter animals, and that’s just for starters.

Ram is pleased to announce a new partnership with award-winning country music sensation Miranda Lambert. The partnership officially kicks off today, November 5, and to celebrate, Miranda is auctioning off a customized Ram 1500 Laramie Longhorn just like the one she drives, with all proceeds going to benefit MuttNation Foundation.

2015 Ram 1500 Laramie Longhorn

Co-founded by Lambert, MuttNation Foundation has raised over $2.2 million in the last seven years to help end animal cruelty, neglect and homelessness. With a winning bid on the new Ram truck or one of the other items up for auction, including Lambert-signed guitars as well as copies of Miranda’s fifth studio album, Platinum, you can show your support for the MuttNation mission: to help build shelters for better animal care, to increase pet adoption and to promote responsible pet guardianship in addition to other worthy goals.

It’s a mission and a partnership that Ram Trucks can get behind. “Miranda Lambert and Ram Trucks are a perfect fit,” said Robert Hegbloom, President and CEO of the Ram brand. “She values hard work, courage and lives her life to the fullest – the same characteristics that our brand celebrates in our owners.”

2015 Ram 1500 Laramie Longhorn Interior

The auction, open for bids until November 15, is just the beginning of a relationship between Lambert and the Ram brand. Stay tuned to RamZone to see how the relationship evolves in 2015. In the meantime, please join Ram in congratulating Miranda on her nine recent award nominations.

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Standard Features of the 2014 Ram Heavy Duty Power Wagon

Power Wagon BlogBy now you’ve seen the 2014 Ram Heavy Duty Power Wagon. You know it’s got unmatched off-road capability, and you may have even seen it in action. Whether you’re familiar with the Power Wagon’s capabilities or just starting to check it out, here are a few features you’ll be glad to know come standard.

Electric Winch

That’s right, the winch is standard. So if you’re taking your Power Wagon out for some off-road fun or need to rescue “the other guys” from a stuck situation, you’ll find yourself well equipped in the Ram Heavy Duty Power Wagon. The Warn 12,000-pound winch is mounted right behind the front bumper, so you can pull up to the scene and save the day … and prove just how powerful your Ram Truck really is.

Front Disconnecting Stabilizer Bar

If you’re in the market for an off-road vehicle, we know you’ll want to be pushing it to the limits. That’s why the 2014 Ram Heavy Duty Power Wagon also comes standard with the unique Ram Articulink front suspension system. High movement joints and the sway bar disconnecting system give you increased control over your axels, so you anticipate bumps in the road with excitement, not dread.

Electronic Lock Differentials

Why go the four-by-four route if you aren’t going to go 100%? Front and rear electronic-locking differentials come standard on every Ram Heavy Duty Power Wagon to give it true four-wheel drive and maximum traction. You’ll be in control every bit of the way.

Of course, this isn’t all the Power Wagon has to offer. You know it comes with a 6.4-liter HEMI® V-8 with best-in-class 410 horsepower and 429 lb.-ft. of torque … all this featuring an unsurpassed powertrain warranty of five years or 100,000 miles. Equip it with a Ram Box, and you’ll be the envy of every other truck on (or off) the road.

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Ram Trucks Hosts HEMI® Hangout

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We know you love the torque and horsepower of our HEMI® engines. But how exactly do they work? In our next Google+ Hangout taking place August 25th at 12 p.m. ET, the Director of the Ram Brand, Robert Hegbloom, and the Director of Ram Truck Engineering, Michael Cairns, will be back to answer your questions. Get all the inside information you’ve ever wanted regarding our HEMI engine and the technology behind it.

Jump over to our Google+ page and RSVP to the event. Leave your questions in the comments below or on the event page.  We want to be sure as many of your questions as possible can be answered, so we prefer getting them ahead of time. We will be moderating questions to ensure the Hangout is fast paced and as informative as possible.

Can’t make the Google+ Hangout on August 25th? No problem! You can watch the Hangout afterward on Google+ and on YouTube. We’re pumped to talk to you about HEMI technology. Ask your questions below, and RSVP on Google+.

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