Ram Unveils Texas Ranger Concept Truck

The Ram Truck brand unveiled a one-of-a-kind Texas Ranger concept truck at the Dallas Auto Show on Wednesday, March 25, 2015.

“The Ram team developed this commemorative concept truck in order to further highlight our relationships with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO of the Ram Truck Brand.

Throughout both the inside and out, the Ram Texas Ranger concept edition celebrates the Rangers and their iconic silver Lone Star Ranger badge, bringing the legendary spirit of the Rangers to the road.

“Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country,” said Hegbloom.

The Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness, but officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.


2015 Ram 1500 Texas Ranger Concept truck


The 2015 Ram 1500 Texas Ranger Concept Truck


2015 Ram 1500 Texas Ranger Concept truck


The concept truck is painted in a Bright White and Bright Silver Metallic two-tone color scheme finished with silver Texas Ranger badging.



2015 Ram 1500 Texas Ranger Concept truck
Ram Brand designers have loaded the concept truck with unique Texas Ranger edition accents like the etched Canyon Brown and Tan leather trim and tooled-metal details.



2015 Ram 1500 Texas Ranger Concept truck



The new center console features the iconic silver Lone Star Ranger badge.



2015 Ram 1500 Texas Ranger Concept truck


Both the driver and front-passenger seats Feature Texas Ranger sewn-on and etched leather-trimmed seat badges.



2015 Ram 1500 Texas Ranger Concept truck


Among the most notable Texas Ranger edition accents, four real Mexican five-peso silver coins are inlaid within the wooden portions of the door bolsters.



2015 Ram 1500 Texas Ranger Concept truck


Texas Ranger edition graphic themes are incorporated in the 8.4-inch Uconnect center console stack.



2015 Ram 1500 Texas Ranger Concept truck -  console with lid ope


New Canyon Brown-stained open-pore walnut wood trim pieces throughout the cabin, including the all-new console tambour door.

Chicago Auto Show Recap: A New Level of Luxury for Ram Trucks

The Chicago Auto Show was an exciting time for Ram Trucks. The Ram ProMaster® and ProMaster City were featured prominently on the floor display, along with several other members of the Ram Truck lineup – and not to mention one new member of this guts-and-glory-filled family.

Last month, we gave you a truck with edge. This month, we’re giving you a truck with class and luxury.

On Thursday, February 12, 2015, at the Chicago Auto Show, we unveiled the newest luxury-addition to the Ram Truck lineup: the 2015 Ram Laramie Limited.

“The fact is, the market for a premium pickup truck has been exploding,” said Bob Hegbloom, President & CEO of the Ram Brand.

Trucks are used more than ever as the family vehicle, the hard-working hauler, the mobile office, and for weekend getaways. Ram customers don’t mind spending a little more to make sure that their truck covers all of their needs, and the 2015 Ram Laramie Limited will do just that.

Ram owners come from a variety of backgrounds, but all have one thing in common: the great amount of time they spend in their trucks. Which is why we’re giving you a truck that takes luxury to a whole new level.

“Affluent pickup owners who used to take their ‘other’ vehicle out for the evening, are now taking their trucks … and their truck makes a big statement as their luxury vehicle,” said Hegbloom.

Laramie Limited

The Ram Laramie Limited is a “Black-Tie” alternative to the popular southwestern-themed Laramie Longhorn.  This trim is offered on 1500, 2500 and 3500 models.

“Customers told us they wanted their top-of-line Ram Limited to have a unique and distinctive appearance,” said Hegbloom.

Laramie Limited Grille


Our traditional crosshair grille has been revamped with the bold, distinctive “RAM” lettering against billet, horizontal lines.


Laramie Limited Headlamps


The jewel-like LED headlamps were set in a specially redesigned bezel.




This truck takes detail to a whole new level with brushed-silver Ram-branded sill plates.





The new rear design resembles the front theme, with polished chrome, a distinctive LED tail lamp treatment, and tailgate stamped with a large bright chrome “RAM” so the competition always know who’s in the lead.





The interior is just as impressive as the exterior with customized, detailed stitching.




Here’s an exclusive look at the other Ram Trucks that were on display at the 2015 Chicago Auto Show:




Ram 3500 ProMaster







Ram 2500 Heavy Duty Power Wagon




Ram ProMaster City


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How Many Paczkis can fit in a Ram Truck?

Today, Fat Tuesday, thousands and thousands of the traditional filled and fried paczkis will fly off bakery shelves around the world. How many will you have? One? Two? How many will you deliver to your family, friends, co-workers or customers?

How about a “Ram-sized” load?

For those who are that hungry, Ram Trucks did the math and here’s what we found:

Promaster City

Based on a box size of 13x9x3.5” and 12 paczkis (425 calories each) to a box.

Ram ProMaster City can load up to 6,900 of the sweet treats, or 2.9 million calories.

2015 Ram 3500 Laramie Longhorn Crew Cab 4x4 Dually Heavy Duty

Ram ProMaster® will hit the road with 16,000 paczkis, or 6.8 million calories.

The Ram 3500 can haul nearly 110,000 including the boxes (a whopping 46.8 million calories) not including the trailer.

Now the only thing left to say is, how many do you want?!

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Two Exciting Ram Truck Announcements Made at NAIAS 2015

The New Year may have just begun, but Ram has already hit the ground running with exciting news for Ram truck fans.

On Tuesday, January 13th at the North American International Auto Show in Detroit, Ram Brand CEO and President, Bob Hegbloom, made two exciting announcements that prove Ram will remain a leader in 2015.

First, Hegbloom announced that the new Ram 1500 EcoDiesel (available March 2015) would now deliver an incredible manufacturer’s estimated 29-mpg highway.  We know that fuel economy is the customers’ top priority, which is why this truck will provide the highest fuel economy among all pickups in the industry.

“The new 1500 EcoDiesel sets the bar even higher…and this truck will be great news for owners who tell us they really rack up the miles on their daily commute,” said Hegbloom.

Throughout the press conference, Hegbloom spoke about how Ram truck customers’ needs are specialized and purpose-based. Our truck drivers know what fits their lifestyle, and “if the truck fits…they’ll buy it.”


This was the strategy behind the newest truck model: The 2015 Ram 1500 Rebel.

The Rebel is a one-of-a-kind, off-road sport package that customers and dealers have been asking for, and Hegbloom explained, “Now is the right time to bring it to market.“

Hegbloom described the Ram Rebel as “a new breed.”

The dramatic, unique exterior styling immediately shows that the Ram Rebel offers something different. “It’s a truck built and styled for people who push back, whenever they hear those despised words: you can’t,” said Hegbloom.


Instead of the crosshair grille you’d expect, the Ram Rebel sports a bold, blacked-out grille that frames the prominent billet silver “Ram.” The all-new face incorporates LED fog lamps, front tow hooks, a durable, black powder-coated bumper, and projector headlamps.


For added strength, sport-performance, and traction, the Ram 1500 Rebel rides on 33-inch Toyo all-terrain tires.

The Ram-stamped tailgate and blacked-out badging let others know who the leader is on the road.


Like the outside of the truck, the inside is bold and rugged. The durable, unique seats feature inserts embossed with the actual Toyo tread pattern. The Ram Rebel features an all-new center console, and a heated steering wheel that will help drivers dominate both on and off the road.

“With its distinctive good looks, high-value contenting and true full-size truck capability…it’s the perfect vehicle for people who always push the limits, and push themselves to squeeze more enjoyment out of life,” said Hegbloom.

We listen to what truck owners want, and then we put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to give you another truck so you can take living the “Ram Life” to a whole new, rebellious level.


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Why 2014 was the Year of Ram Trucks

As 2014 comes to an end, there’s no denying that it was an incredible year for Ram Trucks.  It was a year filled with guts, glory and hard work—and when you combine hard work with a Ram truck, there are no limits.

Here’s a look at why 2014 was undeniably the year of Ram Trucks.

High Praise from the Experts
When it comes to trucks, the competition can be tough. In 2014, Ram trucks took the competition to the next level and earned numerous titles and awards, and not to mention some serious bragging rights.

2014 Ram 1500
Motor Trend Truck of the Year
Truck of Texas

Ram 1500

2015 Ram 1500
Autobytel Pickup Truck of the Year
Green Car Journal’s Green Truck of the Year
Esquire Magazine’s Truck of the Year

2015 Ram 2500
Heavy Duty Truck of Texas

2015 Ram Power Wagon®
Off-road Truck of Texas

We’re Country Strong
Country music stands for the simple things in life. Behind every country song is a story— and we’d like to think the same about our trucks. In 2014, Ram trucks took on the world of country music and grew within the industry.

This year we launched a “Guts. Glory. Ram. Country” playlist on Spotify. Our playlist features everything from George Strait to Florida Georgia Line—giving you the perfect playlist to turn up when you hit the open road.

Throughout 2014, we maintained our strong partnership with country music artist Easton Corbin. Easton is a strong advocate for the Future Farmers of America, which is an organization we are proud to support. Through our partnership with Easton, we have been fortunate enough to strengthen our relationship with farmers and the world of agriculture.

Miranda Lambert and Ram Truck Partnership

Also this year, country superstar Miranda Lambert was announced as Ram Truck’s newest brand partner. Miranda represents everything that the Ram brand stands for. She’s a tough, hard-working woman that proves that men aren’t the only ones who can own and drive a truck.

The partnership was announced in November, and we have already helped raise over $60,000 for Miranda’s Mutt Nation Foundation by auctioning off a customized Ram Laramie Longhorn. The partnership has only just begun, and we couldn’t be more excited for what’s to come in the New Year.

We Laid Out “The Facts”
It’s no secret that Ram trucks is the fastest-growing truck brand in America. This year, we launched a campaign called “Just the Facts”. Like the title says, it was a simple, fact-based approach to finding the Ram truck right for the job at hand.  No glamour, no nonsense, just real people doing real jobs using their Ram trucks.

We Respect the “Ram Life”

Our trucks are lifestyle vehicles.  They are made to help make your everyday life easier. We know how hard you work. We respect how hard you work. That’s why we’ve worked hard to give you a truck that will get the job done and cater to your specific lifestyle.

Screen Shot 2014-10-30 at 1.40.57 PM

For the hunter—our trucks will help you dominate the outdoors.  Hunting is a passion sport, and we believe that our trucks are passion vehicles. We will get you (and your hunting gear) where you need to be, to help prepare you for the hunt.


R25_4007 For the worker—our trucks will help you get the job done. We respect and recognize the fact that Ram truck drivers roll up their sleeves and work hard everyday. From the towing capabilities to the extra storage you need in the RamBox®, we’ve created a truck that is the perfect business partner.

For the family—our trucks will help keep your precious cargo safe.  Ram trucks are built to withstand the toughest of conditions.  Regardless of what you use your truck for, rest assured that all those who ride along with you will do so safely.


Giving Hope to the Small Business with Big Dreams
This past year was an exciting time for the commercial truck world, with the unveiling of the All-New 2015 Ram ProMaster® City.

promaster city

This commercial vehicle stands out with best-in-class features including 131.7 cubic feet of cargo space, a 1,883-lb maximum payload, and an unsurpassed 2,000-lb towing capability. Whether the job is heavy-duty hauling, or helping make deliveries from your small business to your valued customers, the 2015 Ram ProMaster City is designed and engineered to tackle any job.

The Best Is Yet to Come
With another incredible year for Ram Trucks behind us— we couldn’t be more excited for what’s to come.  We’d like to thank all of our current and future Ram Truck owners for the continued support, and being a part of our 2014 success. We wish you a safe and glory-filled holiday season!

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