Why 2014 was the Year of Ram Trucks

As 2014 comes to an end, there’s no denying that it was an incredible year for Ram Trucks.  It was a year filled with guts, glory and hard work—and when you combine hard work with a Ram truck, there are no limits.

Here’s a look at why 2014 was undeniably the year of Ram Trucks.

High Praise from the Experts
When it comes to trucks, the competition can be tough. In 2014, Ram trucks took the competition to the next level and earned numerous titles and awards, and not to mention some serious bragging rights.

2014 Ram 1500
Motor Trend Truck of the Year
Truck of Texas

Ram 1500

2015 Ram 1500
Autobytel Pickup Truck of the Year
Green Car Journal’s Green Truck of the Year
Esquire Magazine’s Truck of the Year

2015 Ram 2500
Heavy Duty Truck of Texas

2015 Ram Power Wagon®
Off-road Truck of Texas

We’re Country Strong
Country music stands for the simple things in life. Behind every country song is a story— and we’d like to think the same about our trucks. In 2014, Ram trucks took on the world of country music and grew within the industry.

This year we launched a “Guts. Glory. Ram. Country” playlist on Spotify. Our playlist features everything from George Strait to Florida Georgia Line—giving you the perfect playlist to turn up when you hit the open road.

Throughout 2014, we maintained our strong partnership with country music artist Easton Corbin. Easton is a strong advocate for the Future Farmers of America, which is an organization we are proud to support. Through our partnership with Easton, we have been fortunate enough to strengthen our relationship with farmers and the world of agriculture.

Miranda Lambert and Ram Truck Partnership

Also this year, country superstar Miranda Lambert was announced as Ram Truck’s newest brand partner. Miranda represents everything that the Ram brand stands for. She’s a tough, hard-working woman that proves that men aren’t the only ones who can own and drive a truck.

The partnership was announced in November, and we have already helped raise over $60,000 for Miranda’s Mutt Nation Foundation by auctioning off a customized Ram Laramie Longhorn. The partnership has only just begun, and we couldn’t be more excited for what’s to come in the New Year.

We Laid Out “The Facts”
It’s no secret that Ram trucks is the fastest-growing truck brand in America. This year, we launched a campaign called “Just the Facts”. Like the title says, it was a simple, fact-based approach to finding the Ram truck right for the job at hand.  No glamour, no nonsense, just real people doing real jobs using their Ram trucks.

We Respect the “Ram Life”

Our trucks are lifestyle vehicles.  They are made to help make your everyday life easier. We know how hard you work. We respect how hard you work. That’s why we’ve worked hard to give you a truck that will get the job done and cater to your specific lifestyle.

Screen Shot 2014-10-30 at 1.40.57 PM

For the hunter—our trucks will help you dominate the outdoors.  Hunting is a passion sport, and we believe that our trucks are passion vehicles. We will get you (and your hunting gear) where you need to be, to help prepare you for the hunt.


R25_4007 For the worker—our trucks will help you get the job done. We respect and recognize the fact that Ram truck drivers roll up their sleeves and work hard everyday. From the towing capabilities to the extra storage you need in the RamBox®, we’ve created a truck that is the perfect business partner.

For the family—our trucks will help keep your precious cargo safe.  Ram trucks are built to withstand the toughest of conditions.  Regardless of what you use your truck for, rest assured that all those who ride along with you will do so safely.


Giving Hope to the Small Business with Big Dreams
This past year was an exciting time for the commercial truck world, with the unveiling of the All-New 2015 Ram ProMaster® City.

promaster city

This commercial vehicle stands out with best-in-class features including 131.7 cubic feet of cargo space, a 1,883-lb maximum payload, and an unsurpassed 2,000-lb towing capability. Whether the job is heavy-duty hauling, or helping make deliveries from your small business to your valued customers, the 2015 Ram ProMaster City is designed and engineered to tackle any job.

The Best Is Yet to Come
With another incredible year for Ram Trucks behind us— we couldn’t be more excited for what’s to come.  We’d like to thank all of our current and future Ram Truck owners for the continued support, and being a part of our 2014 success. We wish you a safe and glory-filled holiday season!

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Ram Trucks and Miranda Lambert | New Partnership, Great Cause

miranda lambert ram trucks muttnation

What do you get when an award-winning truck brand partners with the reigning female vocalist of the year? A chance to help shelter animals, and that’s just for starters.

Ram is pleased to announce a new partnership with award-winning country music sensation Miranda Lambert. The partnership officially kicks off today, November 5, and to celebrate, Miranda is auctioning off a customized Ram 1500 Laramie Longhorn just like the one she drives, with all proceeds going to benefit MuttNation Foundation.

2015 Ram 1500 Laramie Longhorn

Co-founded by Lambert, MuttNation Foundation has raised over $2.2 million in the last seven years to help end animal cruelty, neglect and homelessness. With a winning bid on the new Ram truck or one of the other items up for auction, including Lambert-signed guitars as well as copies of Miranda’s fifth studio album, Platinum, you can show your support for the MuttNation mission: to help build shelters for better animal care, to increase pet adoption and to promote responsible pet guardianship in addition to other worthy goals.

It’s a mission and a partnership that Ram Trucks can get behind. “Miranda Lambert and Ram Trucks are a perfect fit,” said Robert Hegbloom, President and CEO of the Ram brand. “She values hard work, courage and lives her life to the fullest – the same characteristics that our brand celebrates in our owners.”

2015 Ram 1500 Laramie Longhorn Interior

The auction, open for bids until November 15, is just the beginning of a relationship between Lambert and the Ram brand. Stay tuned to RamZone to see how the relationship evolves in 2015. In the meantime, please join Ram in congratulating Miranda on her nine recent award nominations.

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Standard Features of the 2014 Ram Heavy Duty Power Wagon

Power Wagon BlogBy now you’ve seen the 2014 Ram Heavy Duty Power Wagon. You know it’s got unmatched off-road capability, and you may have even seen it in action. Whether you’re familiar with the Power Wagon’s capabilities or just starting to check it out, here are a few features you’ll be glad to know come standard.

Electric Winch

That’s right, the winch is standard. So if you’re taking your Power Wagon out for some off-road fun or need to rescue “the other guys” from a stuck situation, you’ll find yourself well equipped in the Ram Heavy Duty Power Wagon. The Warn 12,000-pound winch is mounted right behind the front bumper, so you can pull up to the scene and save the day … and prove just how powerful your Ram Truck really is.

Front Disconnecting Stabilizer Bar

If you’re in the market for an off-road vehicle, we know you’ll want to be pushing it to the limits. That’s why the 2014 Ram Heavy Duty Power Wagon also comes standard with the unique Ram Articulink front suspension system. High movement joints and the sway bar disconnecting system give you increased control over your axels, so you anticipate bumps in the road with excitement, not dread.

Electronic Lock Differentials

Why go the four-by-four route if you aren’t going to go 100%? Front and rear electronic-locking differentials come standard on every Ram Heavy Duty Power Wagon to give it true four-wheel drive and maximum traction. You’ll be in control every bit of the way.

Of course, this isn’t all the Power Wagon has to offer. You know it comes with a 6.4-liter HEMI® V-8 with best-in-class 410 horsepower and 429 lb.-ft. of torque … all this featuring an unsurpassed powertrain warranty of five years or 100,000 miles. Equip it with a Ram Box, and you’ll be the envy of every other truck on (or off) the road.

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Ram Trucks Hosts HEMI® Hangout


We know you love the torque and horsepower of our HEMI® engines. But how exactly do they work? In our next Google+ Hangout taking place August 25th at 12 p.m. ET, the Director of the Ram Brand, Robert Hegbloom, and the Director of Ram Truck Engineering, Michael Cairns, will be back to answer your questions. Get all the inside information you’ve ever wanted regarding our HEMI engine and the technology behind it.

Jump over to our Google+ page and RSVP to the event. Leave your questions in the comments below or on the event page.  We want to be sure as many of your questions as possible can be answered, so we prefer getting them ahead of time. We will be moderating questions to ensure the Hangout is fast paced and as informative as possible.

Can’t make the Google+ Hangout on August 25th? No problem! You can watch the Hangout afterward on Google+ and on YouTube. We’re pumped to talk to you about HEMI technology. Ask your questions below, and RSVP on Google+.

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Ram Commercial with Keegan Ales – “That Truck is Known All Over Town”


No business is bad business when you’re putting your Ram Truck to work. We recently had the chance to speak to Tommy Keegan, the founder of Keegan Ales in Kingston, NY, about how he uses his Ram Truck in the brewing industry. At Keegan Ales, they use the Ram Truck for all sorts of things, as Tommy was happy to share with us.

It has carried many, many kegs and cases of beer … and still runs like new. When not hauling beer, we use it constantly to run to the hardware store for supplies or to the store for supplies for our bar/restaurant. We also log a lot miles all over the Tri-State Area making sales calls.

When you spend this much time working, there has to be time for fun, too, right? We asked Tommy if he had any good stories about the Keegan Ale Ram Truck.

I take great care of the engine; it runs great, and the interior is still like new. All of the dents and scratches on the exterior are from me “playing” with it off-road. It is as much fun as it is dependable.

Of course, as you can see in the pictures, this truck is always working. Even when it isn’t hauling kegs and cases or making store runs, this Ram is advertising for Keegan Ales.

All of my staff loves driving it. It looks great and runs great. Plus, it sounds great, too. That truck is known all over town. I am often asked to bring it to events that we sponsor.

So, Tommy Keegan and his crew love having the Ram Truck for work at Keegan Ales. We know you like to put yours to use, too. Let us know how your Ram Truck is there for your business in the comments below, or share your story with us on Real People, Real Trucks.

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