Introducing the New 2017 Ram Power Wagon

The Ram Brand is kicking off 2016 with exciting, powerful news for Ram truck fans.

On Thursday, February 11th at the Chicago Auto Show, Ram Brand Head Bob Hegbloom unveiled the new 2017 Ram Power Wagon.

Screen Shot 2016-02-10 at 11.02.44 AM“The Power Wagon is the grand-daddy of every four-wheel-drive pickup in America. From the original, to the modern era of Power Wagons…its 70-year mission has never wavered,” said Hegbloom.

That mission – is to be the ultimate off-road truck.

The Power Wagon’s combined axle and suspension package is designed to clear obstacles and do what it takes to deliver all its power and torque.

The Power Wagon maintains ground contact with a segment leading 26-inches of axle articulation. All that from a vehicle that still delivers full pickup-truck capability.

“For 2017, we’ve given the Power Wagon a new attitude to what is already the most capable truck on the planet,” said Hegbloom.

Screen Shot 2016-02-10 at 11.02.59 AMYou can’t miss the Power Wagon’s all-new grille, with its prominent billet-silver “Ram” letter badging. It features projector headlamps with black bezels, and LED market lights that anchor the taller, aggressive, heavy-duty hood.

Black accents emphasize the Power Wagon’s no-fear presence. The front bumper incorporates two-tow hooks, fog lights and its custom winch.

The truck features an all-new, one-piece 17-inch cast aluminum wheel that incorporates matte-black painted accent pockets and multi-angled surfaces.
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In the rear, a new “Ram” stamped tailgate with exclusive “Power Wagon” and “4×4” badging add to rugged look of the truck .

One of the most obvious changes is the new graphics complete with a distinctive, retro influence – that are actually a nod to the 1979 and ’80 Power Wagons.
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With or without the graphics, the 2017 Power Wagon will be available in six colors.

The distinctive exterior is complemented by an interior that’s just as rugged, and just as dramatic. The seats are covered with a durable, technical-grain material embossed with the actual tire tread pattern.

Screen Shot 2016-02-10 at 11.05.11 AMRam brand emblems are evident throughout the interior, even on the deep, all-weather rubber floor mats.

The functional, lifestyle-needs of a Power Wagon driver are unique – and we designed this truck with those needs in mind.

Optional back-up and bed-view cameras are available for those wanting a better field of vision when maneuvering or hooking up a trailer.

The 12,000lb. winch with 125 feet of line is ideally suited for rescuing stuck-in-the-mud competitive trucks with less equipment.

We’ve added industry-exclusive enhancements that combine tScreen Shot 2016-02-10 at 11.05.26 AMo deliver more than two inches of lift and a 14.3-inch ground clearance.

“Power” is the operative word with this truck, which is powered by the proven 6.5-liter HEMI V-8 engine, which delivers 410 horsepower and 420 pound-feet of torque, and is matched to a 4.10 axle ration for serious work or hill climbing.

While this is an unbeatable pickup package, the Ram brand understands that one size does not fit all – which is why we’ll also offer a Tradesman Power Wagon model to help commercial customers reach the hardest-working jobsites.

Screen Shot 2016-02-10 at 11.05.38 AM“The Ram Power Wagon begins with authentic truck capability, and ends as deep into the woods or as high into the mountains as our customers want to,” said Hegbloom.
We listen to what truck owners want, and we will continue to put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to bring you another truck so you can take living the “Ram Life” to a whole new, powerful level.

#RamHunterHangout: SHOT Show 2016

As a truck brand, we are proud to be a part of the Outdoor industry – our trucks are built with features designed to support those who have a passion for the outdoors. It’s safe to say that there’s no better way to experience the outdoors than behind the wheel of a Ram Truck.

Ram Trucks is the official truck brand of the Shooting, Hunting, and Outdoor Trade Show (SHOT) in Las Vegas – which gives us the perfect opportunity to catch-up with all of our Outdoor partners. This year at SHOT show, some of our partners stopped by the Ram Trucks display to talk hunting.

Get to know some of the industry’s favorite personalities in the #RamHunterHangout series:

Cameron Hanes
Follow Cameron on Facebook, Twitter and Instagram.

Eva Shockey
Follow Eva on Facebook, Twitter and Instagram.

Drury Outdoors – Taylor, Matt & Mark Drury
Follow Drury Outdoors on Facebook, Twitter and Instagram.

Heartland Bowhunter – Shawn Luchtel & Michael Hunsucker
Follow Heartland Bowhunter on Facebook, Twitter and Instagram.

Under Amour’s Ridge Reaper – Koby Fulks & Jason Carter
Follow Ridge Reaper on Facebook.
Follow Koby on Instagram.
Follow Jason on Instagram.

Ram Nation United to Give Back in 2015

Ram truck owners are a special breed. Kind, hardworking people with big hearts, looking to do some good in the world. From disaster relief to blood drives or even just cutting a neighbor’s grass, Ram Nation is here to help.

“When we came up with Ram Nation, we had a ton of owners, dealers and corporate people that wanted to give back. These were people showing up in their Ram trucks, asking how they can help…and that’s the way truck people are,” said Bob Hegbloom, head of the Ram Trucks Brand.

The Ram Brand established a partnership with the First Response Team of America in 2012 to help communities across America respond to natural disasters and assist in Ram Nation efforts.

WIMBERLY, TEXAS
25 Volunteers, 15 Ram Trucks
Late last spring, severe flooding and storm damage hit the areas of Wimberley and San Marcos, Texas. Ram Nation helped deliver supplies and help area residents recover from the devastating flooding.

Tad Agoglia, founder of the First Response Team of America, directed the effort and lead the caravan of Ram trucks into the areas in need. texas

“We’re actually dealing with whole houses that have been washed away. There’s so much heavy-duty work that needs to be done, so they can begin the rebuilding process,” said Agoglia.

Tim Wolkowicz, a member of the First Response Team, was part of the team that helped bring relief to the Texas flooding disaster.

“As far as floods go, this is probably one of the worst I’ve seen since I’ve been working with the First Response Team of America. Having all of these people here together really makes things go a lot quicker,” Wolkowicz said.

OAKLAND HILLS COMMUNITY GARDEN, MICHIGAN
30 Volunteers, 15 Ram Trucks
 

Oakland Hills Community Garden is a strictly volunteer community garden in Oakland Township, Michigan. The garden offers children and families a space to learn about healthy eating and growing their own crops. Volunteers from the Ram Trucks corporate headquarters and local dealerships worked with Ram Nation to plant crops and deliver patio blocks, with the proceeds being donated to local oakland hillscharities.

“Serving locally is so important. Now that Ram Nation is teaming up with us … I can’t even imagine the amount of progress we will be able to make,” said Nicolette Jenaras, leader of the Oakland Hills Community Garden.

“Really what we’re doing is we’re enabling our customers to do things that they already like to do. Truck guys are the guys sweating and getting their hands dirty, and doing something that’s making a difference for the community,” said Carl Lally, Senior Manager, Ram Advocate Organization.

MOORE, OKLAHOMA
32 Volunteers, 21 Ram Trucks

When a 2-mile-wide tornado touched down in Moore, Oklahoma, the town was devastated. Lives were lost and homes were destroyed. moore

Immediately, the community began to reach out. And soon, Ram Nation members united to help bring relief to the community of Moore.

“It’s hard work, but I think people bond together and the teamwork helps you overcome all of that,” said Dave Sowers, Head of Ram Truck Marketing.

Learn more about what you can do to help, and sign up to join Ram Nation in your community here: http://bit.ly/RamNation

Is Your Ram Truck Ready for Winter?

Winter is on its way, but we bet that doesn’t faze you. You’re a Ram truck owner, ready for whatever nature throws at you. Your Ram truck is equally up to the challenges of tough winter weather — with just a bit of maintenance and preparation.High-Octane2

Advanced vehicles like today’s Ram trucks don’t require extensive winterizing like trucks in the past. Simply review your owner’s manual and service records and make sure your maintenance schedule is up to date. Check all your under-hood fluids, giving the engine coolant level special attention. Inspect your tire pressures and tread wear, and/or install winter tires if you use them. From there, you’re pretty much good to go.
Before winter arrives is also the perfect time to give the windshield wipers and washers a thorough inspection. Snow, sleet and ice will give your wipers and washers an important job this winter. Replace worn wiper blades; check the washer nozzles for proper aim and High-Octane7delivery, and fill the washer fluid bottle with winter-grade windshield solvent. It doesn’t hurt to pick up an extra gallon to stow in the cab. We’ve all tried it both ways, and this we know: Winter driving is far more relaxing and enjoyable when we’re looking through a nice, clean windshield. Enjoy the holiday season, and stay warm!

 

10 Signs You Drive a Ram Truck

Ram truck owners are in a league of their own. They’re doers — made up of reliability, dependability and strength. It takes a guts-and-glory-filled person to drive a Ram truck…here are the top 10 signs you’ve got what it takes to live the #RamLife.

  1. You have chills after every Ram Trucks TV commercial, and have perfected your “Guts. Glory. Ram.” impression.

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2. Your radio stays on one station and one station only: your local country station.

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3.  You’d be lost without your RamBox®.

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4. You’re up for any challenge.

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5. To this day, you still fight back tears during the Ram Trucks Superbowl Commercial, “Farmer”.

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6. You go beyond 9-5, and only clock out when the work is done.

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7. Your favorite season is “Hunting.”

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8. Your paint color of choice is “mud”.

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9. The word “can’t” isn’t in your vocabulary.

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10. You’re the first one to stop when someone is in need.

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