The Ram Brand is kicking off 2016 with exciting, powerful news for Ram truck fans.
On Thursday, February 11th at the Chicago Auto Show, Ram Brand Head Bob Hegbloom unveiled the new 2017 Ram Power Wagon.
“The Power Wagon is the grand-daddy of every four-wheel-drive pickup in America. From the original, to the modern era of Power Wagons…its 70-year mission has never wavered,” said Hegbloom.
That mission – is to be the ultimate off-road truck.
The Power Wagon’s combined axle and suspension package is designed to clear obstacles and do what it takes to deliver all its power and torque.
The Power Wagon maintains ground contact with a segment leading 26-inches of axle articulation. All that from a vehicle that still delivers full pickup-truck capability.
“For 2017, we’ve given the Power Wagon a new attitude to what is already the most capable truck on the planet,” said Hegbloom.
You can’t miss the Power Wagon’s all-new grille, with its prominent billet-silver “Ram” letter badging. It features projector headlamps with black bezels, and LED market lights that anchor the taller, aggressive, heavy-duty hood.
Black accents emphasize the Power Wagon’s no-fear presence. The front bumper incorporates two-tow hooks, fog lights and its custom winch.
In the rear, a new “Ram” stamped tailgate with exclusive “Power Wagon” and “4×4” badging add to rugged look of the truck .
One of the most obvious changes is the new graphics complete with a distinctive, retro influence – that are actually a nod to the 1979 and ’80 Power Wagons.
With or without the graphics, the 2017 Power Wagon will be available in six colors.
The distinctive exterior is complemented by an interior that’s just as rugged, and just as dramatic. The seats are covered with a durable, technical-grain material embossed with the actual tire tread pattern.
Ram brand emblems are evident throughout the interior, even on the deep, all-weather rubber floor mats.
The functional, lifestyle-needs of a Power Wagon driver are unique – and we designed this truck with those needs in mind.
Optional back-up and bed-view cameras are available for those wanting a better field of vision when maneuvering or hooking up a trailer.
The 12,000lb. winch with 125 feet of line is ideally suited for rescuing stuck-in-the-mud competitive trucks with less equipment.
We’ve added industry-exclusive enhancements that combine to deliver more than two inches of lift and a 14.3-inch ground clearance.
“Power” is the operative word with this truck, which is powered by the proven 6.5-liter HEMI V-8 engine, which delivers 410 horsepower and 420 pound-feet of torque, and is matched to a 4.10 axle ration for serious work or hill climbing.
While this is an unbeatable pickup package, the Ram brand understands that one size does not fit all – which is why we’ll also offer a Tradesman Power Wagon model to help commercial customers reach the hardest-working jobsites.
“The Ram Power Wagon begins with authentic truck capability, and ends as deep into the woods or as high into the mountains as our customers want to,” said Hegbloom.
We listen to what truck owners want, and we will continue to put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to bring you another truck so you can take living the “Ram Life” to a whole new, powerful level.