For 50 years Sports Illustrated has brought some of the most beautiful women and most incredible locales in the world right to our mailboxes. In recent years, Ram Trucks has been proud to be featured amongst those beautiful ladies with some of the most unique ads we’ve ever done. It’s definitely a new twist on the idea of being able to handle the curves. We couldn’t be more excited to be a part of the Sports Illustrated Swimsuit Edition’s 50th anniversary. We even spent a little time on-site with some of the models during their shoot. Trust us, the locations they pick can be so remote that you need the capability of a Ram Truck to get there. We like to think it was a win-win situation for everyone. We took a look behind the scenes as some of the ladies you’ll see in the Sports Illustrated Swimsuit Edition posed for their photo shoots. Take a look:
We launched the High Octane games to celebrate our Ram Heavy Duty lineup getting our 6.4L HEMI powertrain. Since then we’ve seen professional snowboarders drop into epic runs.
We’ve seen pro snowmobile riders back-flip over our trucks. We’ve even seen ice climbers cheat death on vertical ice sheets hundreds of feet above the ground.
You might think we would wind down as the games came to close. You couldn’t be more wrong. We wanted to move the needle when it came to the 6.4L HEMI, so we had to push the limits of what High Octane means. What does a big gas power plant mean when you’re miles from anywhere in the polar cold? It means Reengineering the Elements.
At the High Octane games bruises are worn like medals, your only competitors are fear and the mountain, and the only rules are the ones you make for yourself. Maybe we’re not really closing the games. Maybe we’re just passing the torch.
You’ve seen Tucker Hibbert dominate snocross courses all over the country on his quest to become the winningest snocross rider in history. From February 21 to 23, Tucker was in our backyard for a race at Mt. Pleasant’s Soaring Eagle Casino. Tucker is the current ACS points leader and we got to see him add to that lead when he took to the snow in Ram Truck’s backyard.
Some might say that Tucker has a sort of unofficial home-track advantage in Michigan. This event was brought to you by Ram Trucks and just so happens to have been held right in our backyard. That sure explains all of the #68 fans wearing green and black in Mt. Pleasant during the 2/21 – 2/23 weekend. Thanks for your coming out and showing your support this weekend.
Don’t worry. If you couldn’t make it to the race, you can still get in on the fun. You can watch the livestream below to follow Tucker and the entire field through every turn and jump.
Given the potential for several more weeks of wintry conditions, we want to remind you that in the winter months especially, it’s always best to be prepared. Here are three items you never want to leave home without:
Ice Scraper and Snow Brush
Oh, sure — in a pinch, a credit card will work as an ice scraper. Barely. But trust us: Try that lame gimmick just once, and from that moment on, you’ll promise yourself to keep a real scraper on board. A stiff, heavy scraper with a snow brush on the other end is indispensable in foul weather. Stow one away and never let it leave the vehicle, so you’ll know it’s always there.
Windshield Washer Fluid
There’s nothing quite as aggravating — and sometimes, as downright hazardous — as running out of windshield washer fluid halfway to your destination. If you’re off-roading or plowing, your windshield can quickly be clouded with salt, snow, and/or mud. You’ve got enough on your mind without wondering how much fluid is left in the reservoir. Keep an extra gallon in the back seat or RamBox, and you’ll know you always have more if you need it.
Extra Pair of Gloves
Scraping ice from windows in your bare hands can be an unpleasant — even painful — task. The heated steering wheel in your Laramie Longhorn doesn’t do you much good when you’re outside clearing your windows. And one pair of gloves can quickly get soaked all the way through. If you keep an extra pair in the glove box (ah! so that’s why they call it a glove box!), you can be sure of keeping your hands warm and dry, which is a far more comfortable way to drive. And those extra gloves don’t have to be anything fancy, either — an inexpensive pair of work or garden gloves will do just fine. Chances are it’s a good idea to keep an extra set around anyway. You never know when you’ll need them. Even in warm weather.
These three items could prove invaluable for winter driving. Maybe you have some ideas, too. What do you never leave home without? Share your winter driving tips with us on Facebook www.facebook.com/ramtrucks