Klaus Obermeyer Gives a Sneak Peek into the Making of “Ram Truck of the ___”

Director and visionary Klaus Obermeyer was gracious enough to spare a few minutes of his time during the shoot for the new Ram ad, “Ram Truck of the ___,” to give us a behind-the-scenes glimpse of the method behind his very orchestrated madness. From controlled explosions to impossible camera angles, Obermeyer makes a flawless, impressive shot look almost effortless – but it isn’t just his prowess behind the lens that makes it possible. “It helps when what you are advertising has substance and in this case I believe that the product is fantastic and it also has a deep history of success, of American ingenuity, [and] passion…”