Check out the Ram “Behind The Scenes” video, and get all the inside information on the latest epic Ram Trucks brand TV commercial about to be released for the Ram Heavy Duty pickup truck – celebrating its status as the 2010 Motor Trend Truck of the Year®.
This piece was produced by the well-known Aero Films, and filmed and directed by acclaimed director Klaus Obermeyer, known for his outstanding extreme sports cinematography and whose credits include work with other major advertisers like Visa, Sony, Bridgestone, Gillette, GM, and Nissan.
Filmed in a variety of locations throughout California, Nevada, New Mexico, and Arizona, the new “Truck of the _____” TV spot celebrates the nobility of grueling, gritty, and tough jobs that build America and keep it rolling, and most importantly, it celebrates the authentic men and women who perform these tasks. Throughout the production, Aero Films worked hard to cast real people who perform these tasks every day, for realism and authenticity. Many shown here are not actors. These guys (and gals) are the real deal!
The creative combines a variety of dramatic scenes and breathtaking scenery including the mountains of Mammoth, California, the Hoover Dam, and the Nevada desert. Locations and jobs fit for one truck, and one truck only: the all-new 2010 Ram Heavy Duty. In addition, a spectacular fire scene was staged at a warehouse in downtown Los Angeles, and the backlot at Universal Studios was employed to create a realistic disaster scene. All created to connect with the human spirit and celebrate the honorable work done by everyday heroes.
Watch the video and learn even more about some of the unique film techniques and proprietary equipment used to create this larger-than-life production.