ProMaster City™ Takes a Road Trip with Independent We Stand

On June 29, 2015, the Independent We Stand team set off on their “Main Streets Make Us Better” road trip in a new 2015 Ram ProMaster City. The ProMaster City was graciously provided for the trip by Ram Trucks and BusinessLink. With Best-in-Class* cargo capacity, of 131.7 cubic feet and Best-in-Class* payload up to 1,883 lbs., there was more than enough room for four adults, plus luggage, and camera equipment. The ProMaster City was the perfect vehicle for the occasion.

The purpose of the “Main Streets Make Us Better” road trip was to raise awareness for America’s Main Streets – and the small businesses on them – like the independently owned FCA US LLC BusinessLink dealers. Our team visited 22 cities, from Detroit to Boston, over a period of five days. We interviewed over 40 business owners – from hardware stores to boutiques – about why they think it is so important for consumers to buy, eat, drink, shop and even stay at small locally-owned businesses.

11710029_445382702310144_2940701725987360239_o (1) 2The team started in Detroit, Michigan. We visited five surrounding cities without having to fill up the gas tank, thanks to the Ram ProMaster City’s estimated 21 City MPG and 29 Highway MPG. It was hard enough finding independent gas stations, so we were lucky that we could plan accordingly.

Keeping ourselves organized on the trip was made easier with the overhead shelf system, storage trays and in-dash storage. The overhead shelf system kept all our paperwork out of the way, but easily accessible; while the in-dash storage provided perfect compartments for collateral materials like our business cards.

Our Ram ProMaster City was equipped with a 5.0-inch UConnect® Touchscreen with GPS navigation, which made navigation through cities like Cleveland and Boston straightforward and more importantly – hands-free. Further, the Parkview® Rear Back-Up Camera provided much needed parallel parking assistance; while, the 60/40 split rear doors made our unloading process effortless.

Along the way the Independent We Stand team gathered small independent business owners’ opinions of the new vehicle. The independent business owners we interviewed that had an opportunity to see and explore the vehicle were intrigued and eager to learn more about capabilities and different models. For the outdoor power equipment dealers, it was a perfect size and had plenty of space. Steve Ritzau, of Mrs. G’s Appliances, in Lawrence Township, Pennsylvania, loved the back-up camera and Patrick Kennedy, owner of Superior Woodcraft Custom Cabinets, in Doylestown noted that it would be perfect for their deliveries in the city.

Whether you’re on a road trip, picking up supplies or making a delivery, the 2015 ProMaster City does more than get you from point A to point B; it keeps your small business, or organization, going and growing.

Take a test-drive or purchase the 2015 Ram ProMaster Cityat any Ram dealership

*Based on latest available competitive information. Class is small commercial van segment.

“Let’s Ride” Official Music Video | Easton Corbin & Ram Trucks

Country recording artist Easton Corbin has debuted a new song, titled “Let’s Ride,” inspired by his partnership with Ram trucks.

“When you think about songs you want to perform, you think about those memories that last forever, or songs you heard while in your favorite truck,” said Easton Corbin. RR1_5197[1]

The music video for “Let’s Ride” features a Ram 1500, and is all about the memories and adventures you share with your truck.

“It’s easy to write a song like ‘Let’s Ride’ because it is all about fun and having a good time, which is what the Ram brand is all about.”

Stay tuned to Ram Truck’s social channels for behind-the-scenes footage from the music video shoot.

Purchase “Let’s Ride”  here.

Easton Corbin’s highly anticipated album, “About to Get Real”, features 12 brand new songs is available now in stores and online.

 

 

 

 

 

 

Summer Care Tips for your Ram Truck

Summer is a great time to own a Ram truck. Whether you’re taking family trips, towing your boat, waverunner or quad, or just doing a little off-roading, the warm weather is just more enjoyable when a Ram truck is part of the fun.

<img class="alignright wp-image-13701" src="https://blog.ramtrucks.com/wp-content/uploads/2015/07/Screen-Shot-2015-07-08-at-3.40.54-PM-331×205.png" alt="Screen Shot 2015-07-08 at 3.40 cialis online pharmacy.54 PM” width=”333″ height=”204″ />But here’s the catch: An increase in activities like these also means that your truck is likely to take its fair share of punishment—mud, water and sand can all have an effect on your truck’s finish. Luckily, with proper care, you can keep your truck looking as new as the day you drove it off the dealer’s lot.

 

Wash It Often

Removing surface debris is a great start to your paint care regimen. Loose particles can cause tiny scratches in your clear coat over time. This can increase the likelihood of rust damage and diminish your truck’s appearance. It’s also important to note that if you’re washing your truck yourself, you should do so in a cool, shaded area. Direct sunlight can cause uneven drying, resulting in a blotchy appearance.


Spend Time Drying

Drying is a crucial last step in the cleaning process. Drying with a cotton towel allows you to remove any leftover dirt or mineral deposits that might have been left behind after your wash and rinse. It also ensures that you have a road-ready finish when you’re done.

Screen Shot 2015-07-08 at 3.41.34 PMWax

Waxing creates a barrier between your paint and the environment, protecting it from scratches and fading. High-quality waxes can be used on your entire truck and have the added benefit of decreasing your paint’s temperature, which helps improve paint longevity.

Keep It Out of the Sun

The sun is the biggest enemy of your truck’s finish. It can cause fading, cracking and an overall dulling of the truck’s paint job. Whenever possible, keep your truck in the shade, garage or carport. Your paint will thank you.

 

 

#RamTravellerStories

Purchase Chris Stapleton’s “Traveller” on iTunes here.

 

Share Your #RamTravellerStories

Like our trucks, country artist Chris Stapleton challenges the norm with this new album, Traveller– where he showcases his country roots as well as his gift for storytelling. We’re teaming up with Chris in the #RamTravellerSeries, where we want to hear your stories. Share a tradition that’s traveled through your family — your grandpa’s watch, a family heirloom, a truck, anything—and your story could be featured in the #RamTravellerStories video series.

Guest Blogger: Cameron Hanes at the Kentucky Derby

In April, we announced the newest Ram Trucks Brand Ambassador, Cameron Hanes. Shortly after joining the “Ram Family” — Cameron headed to the Kentucky Derby with the Ram Truck Brand to get an exclusive experience at Churchill Downs during Derby Weekend. Here’s an inside look written by Cameron about his experience.

As a newly titled ambassador for Ram Trucks the first assignment in my new role would have been exciting and noteworthy regardless of what it was: appearing at a Ram Trucks sponsored oil change jamboree, canned food drive or car wash. It wouldn’t have mattered to me. Being there representing Ram Trucks would have been an honor. The fact that my first official appearance for Ram Trucks was to be at the Kentucky Derby seemed surreal for a couple of reasons.

First, I love the racetrack. As a teenager I worked for my grandpa Bob during the summer and he was a very successful quarter horse trainer/owner and breeder of premier racehorses in Oregon. I would travel across the northwest with him to racetracks in Idaho, Oregon and Washington where we would stay at the track, sleeping in the horse trailer. I was a “jockey boy” which meant I would work and warm up the horses before the race.

Other than that I’d do chores, clean stalls, feed, brush horses, and more. I loved the track life and loved the horses. I thought I wanted to be a horse trainer like my grandpa when I got older. Given this history it should paint a pretty clear picture of why the Kentucky Derby was a meaningful event for me, aside from the history and pageantry that draws everyone in.

Second, the racetrack brings back the fond memories that I’ve mentioned above but also some bittersweet memories as well. In high school I was a starting wide receiver on the football team and, as you’d expect, Homecoming was a big deal. For the Homecoming game my junior year my grandma Ruby travelled from her and my grandpa’s ranch in eastern Oregon to attend, watch me play and participate in the Homecoming Court as a Prince. After the game and all the festivities I made it home and went to bed. My grandma was staying with us and we all were awoken by a late night phone call from the police. My grandpa had been at a racetrack in Washington and coming home he was killed in a car accident. This was obviously tough for everyone, but it also altered my course of life as I had planned on working with my grandpa after graduating high school, and like him, maybe the horses and the track would have become the focus of my life. As it was, my grandma sold the ranch, horses, the horse trailers, tack, everything.

The trumpet call, or “call to post” that summons the horses to the track, instantly brings back a flood of memories. When I think of the track, I think of the good times with my grandpa.

So, as a horse lover and specifically a racehorse lover, the Derby was amazing. My favorite part of the weekend was on Friday when I had to chance to go to the “backside” of the track. The backside is kind of behind the scenes at Churchill Downs. I was there as dawn broke, where I was able to watch the horses working up a lather on the track, then getting image6cooled down and washed up after their workout. The trainers were doing what they do, the horses were the amazing athletes they are and the track scene was abuzz with excitement and anticipation. This experience alone for me was worth the trip. There were live broadcasts set up all along the track perimeter on the backside. And even though it was 6:00 a.m., in true Derby fashion, the ladies were dressed to a tee. Beautiful dresses, hair perfect, make up on point and of course the hats. I thought to myself, they must have got up at 2:00 a.m. to get all done up and to the track by sunrise. Impressive work ladies.

Not long after the backside experience I had the chance to interview two Derby jockeys who are sponsored by Ram Trucks. It was really cool getting insight and learning the mindset from participates in the “Most Exciting Two Minutes in Sports.” Also, we did the interview live for Ram Trucks on Twitter and a new platform, Periscope. My favorite question was when I asked the jockeys, “In the Derby, who is gutsier, the horse or the jockey?”

Finally, there’s the Kentucky Derby. A huge crowd, celebrities, passion, tradition, the best race horses in the world; Derby Saturday is something special. A big draw22 for fans at Churchill Downs was the Ram Trucks photo op, where race attendees could get their photos taken with a beautiful display of roses arranged as a giant Ram Trucks logo with a backdrop framed by a Ram Truck on either side. Photos were emailed free to those who took advantage of it, which was many. Every time I walked by there was a long line of folks waiting to have their Derby experience commemorated. I took advantage of this opportunity myself.

As for the race, it was exciting, which goes without saying. I was pulling for the Ram Trucks jockeys, who were riding three great horses. In the end the favorite American Pharaoh proved the odds right by making a late charge for the finish.

I had an amazing experience at the Derby and can only hope all my future assignments for Ram Trucks measure up. Hope to see you next year at the Kentucky Derby.