Big News from Ram Trucks

It’s safe to say your favorite trucks just got even better.

ram_tx-state-fair-2016-15-of-91Everything is bigger in Texas – which is why we made several exciting Ram Truck product announcements this morning at the State Fair of Texas.

It all started a few weeks ago when we revealed the new special-edition 2017 Ram 1500 Night Package — an appearance package that dominates the blacktop while giving truck fans the straight-from-the-factory customized, bold style they’ve been asking for.

The excitement continued this morning in Dallas – where several other Ram Brand product reveals were underway live from the State Fair of Texas. Here’s everything you need to know about this morning’s announcements:

 

The Ram Limitedram_tx-state-fair-2016-8-of-91

The Ram 1500, 2500 and 3500 pickups with the premium Limited trim can now be ordered with black RAM tailgate letters on Brilliant Black and Granite Crystal Metallic exteriors for a monochromatic appearance.

 

The Ram Laramie Longhorn
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For 2017, the Ram 1500, 2500 and 3500 Laramie Longhorn models will be updated with a new front-end look. This will include an available bright chrome billet port grille option with RAM lettering and chrome belt moldings.

Also new for the Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-liter HEMI® V8 as standard equipment.

 

Introducing: The 2017 Ram 1500 Lone Star Silver Edition

ram_tx-state-fair-2016-82-of-91One out of every five Ram trucks is sold in Texas. From half-tons to diesel duallys, it seems everyone in Texas has a truck … which is why we’re excited to bring you another Texas-only model: the 2017 Ram 1500 Lone Star Silver Edition.

One of the most visible changes is a new Lone Star grille badge made of milled and polished aluminum.

ram_tx-state-fair-2016-54-of-91The 2017 Ram 1500 Lone Star Silver Edition has chrome and bright work in all the right places. From the grille, to the side-view mirrors, to the polished 20-inch wheels and front tow hooks, this truck is bred to work hard and look good doing it.

The interior of the Lone Star Silver Edition offers high-back, cloth front bucket seats in choice of two color combinations: Canyon Brown/Light Frost Beige or Black/Diesel Gray.

The 2017 Lone Star Silver Edition is available on Ram 1500 Crew Cab models with either two- or four-wheel drive. You have the option to choose either the 3.6-liter Pentastar V6, the 5.7-liter HEMI V8, or the 3.0-liter EcoDiesel powertrain option with class-leading fuel efficiency.*

Introducing: The Ram Rebel TRX Concept

We saved the best for last. Ram engineers got the chance to let their imaginations run wild and created a rocket-fast off-road concept truck – and it’s safe to say that they nailed it.

ram_tx-state-fair-2016-55-of-91Introducing the Ram Rebel TRX Concept truck, the ultimate off-road machine.

This is a ground-stomping, functional concept for aggressive, high-speed off-road use – the most powerful factory-engineered half-ton pickup ever. It’s purposefully built to handle harsh terrain at speeds greater than 100 mph.

ram_tx-state-fair-2016-81-of-91Here’s the breakdown:

  • 575 horsepower
  • 6.2-liter supercharged HEMI V8
  • 15-inch front and 14-inch rear, slotted, drilled brakes
  • 6-piston calipers
  • 37-inch tires
  • Over 13 inches of front and rear wheel travel

ram_tx-state-fair-2016-61-of-91The Rebel TRX concept is six inches wider than a standard Ram Rebel. The chiseled front end, with its all-new front grille and bumper, is based on the Rebel and provides additional airflow to cool the supercharged V8 engine.

As far as the interior goes, engineers intentionally removed hard points inside the cockpit, and included a padded TRX instrument panel. We added six-point harnesses to the front seats and side bolsters to help keep thrill seekers from sliding around.

There you have it, the Ram Rebel TRX Concept – the ultimate off-road machine.

Stay tuned for more exciting coverage and content from all of today’s announcements. We’re just getting started.

*Based on Standard Pickup Class. EPA estimated 29 highway mpg based on EcoDiesel V6 4×2. Actual results may vary

Get more information here: www.ramtrucks.com/Texas 

Introducing the Special-Edition 2017 Ram 1500 Night

rm017_048fnb6aiuhs97konjngdul10r1vaj9__midYou want it, you got it.

We’re excited to bring you a new special-edition Ram truck that will dominate the blacktop in late 2016.

The all-new 2017 Ram 1500 Night Edition is a 1500 model that gives truck fans the straight-from-the-factory customized, bold style they have been asking for.

The 2017 Ram 1500 Night Edition is based on the Sport model– while taking boldness to the next level by adding blacked-out features, including wheels, grille and badging.

rm017_055fn19omo5ebs8e6eloarf1va61f47__mid“Truck enthusiasts want vehicles that define their personality and style – the new Ram Night Edition package adds black-out details that custom truck enthusiasts revere,” said Mike Manley, Head of Ram Brand, FCA – Global.
The new Ram 1500 Night Edition package adds:

  • A black grille surround with black “Hex Perf” pattern inserts
  • Bold “RAM” stamped tailgate with blacked-out lettering from Ram 1500 Rebel model
  • Black Ram’s head grille badge
  • Flat black Ram 1500 door badge
  • Flat black 4×4 tailgate badge (if applicable)
  • Flat black 5.7L HEMI® door badging (if applicable)
  • 20 x 9-in. gloss black aluminum wheels
  • P275/60R20 black sidewall all-season tires

rm017_049fnru3a95idshndf0m5pqms479kjv__mid
The Night Edition package is available on Regular Cab, Quad Cab and Crew Cab 1500 Sport models, in both two- and four-wheel drive, long and short bed lengths and with a choice of 3.6-liter Pentastar V-6 or 5.7-liter HEMI V-8 engines.

The Ram 1500 Night Edition is available in Bright Silver Metallic, Bright White, Brilliant Black, Flame Red and Granite Crystal Metallic.

Production of the 2017 Ram Night Edition begins in late 2016.  Pricing will be announced closer to the on-sale date.

Share Your #HaulItForward Story

12967282_10153026394299364_8875233550454364125_oRam Truck owners are a special breed. They are kind folks, with big hearts, looking to do good in the world. From disaster relief to helping a friend move or even just cutting a neighbor’s grass, Ram Nation is there to help.

Being a member of Ram Nation is all about “hauling it forward” – stepping up and helping others in need. If you aren’t already a 4member of Ram Nation, you can sign up here today to make a difference in your community. 

When you work to improve your community, the best reward is a smile on someone’s face and the feeling of a job well done. But it’s also nice to have your efforts recognized. 

So whether you are helping out after a disaster or simply cutting a neighbor’s grass, share your #HaulItForward story below for a chance to be featured across the Ram Trucks Community.

How Do You #HaulItForward?

All The Trimmings | 2016 Ram 1500 Trim Levels: Part 1

The 2016 Ram 1500 is a flat-out workhorse, designed to get the job done and engineered for dependability. Best of all, the Ram 1500 is a singular tool designed to master every job, with a variety of trim levels so you can tailor your truck to your specific needs. Whether you’re using it as a daily driver, your day-in-day-out work truck or to tackle weekend adventures, the Ram 1500 does it all.

In this first of two installments, RamZone is taking a closer look at Ram 1500 Tradesman, Express, Big Horn/Lone Star and Sport, to help you get a better sense of how Ram Trucks are built from the ground up, just for you. In the second installment of our trim-level breakdown, we’ll take a closer look at the Ram 1500 Rebel, Laramie, Longhorn and Limited.

Ready to hit the road and get to work? Let’s punch the clock and get started with a look at some of the standard and available features at each trim level.

2016 Ram 1500 Tradesman
The 2016 Ram 1500 Tradesman is the best toolbox. And the best tool. This truck gets to work with select standard equipment including a 3.6L V6 with 8-speedScreen Shot 2016-08-24 at 11.48.34 AM automatic transmission; 17” steel wheels; black grille and bumpers; ABS/ESC/trailer sway control; vinyl 40/20/40 split-bench seat; spray-in bedliner; class IV receiver hitch; and a 3.0 AM/FM radio with an audio jack and remote USB port.

Key available options for the 2016 Ram Tradesman include a 5.7L HEMI® V8 engine; 3.0L EcoDiesel V6 engine; cloth 40/20/40 split bench seat; trailer tow mirrors; tri-fold tonneau cover; fog lamps; Uconnect 5.0 with Bluetooth®; and RamBox® Cargo Management System to keep your tools secure and easily accessible.

2016 Ram 1500 Express
The 2016 Ram 1500 Express is built to get attention. This trim level features many of the trimmings of the Ram 1500 Tradesman, plus select standard equipment including 20” aluminum wheels; body-color fascia and bumpers; floor carpet; floor mats; fog lamps; and all-season tires to tackle the toughest elements. Screen Shot 2016-08-24 at 11.48.11 AM

In addition, available options on the 2016 Ram 1500 Express include a 5.7L HEMI V8 engine; class IV receiver hitch; spray-in bedliner; RamBox Cargo Management System; tri-fold tonneau cover; Uconnect 5.0 with Bluetooth®; and dual exhaust.

2016 Ram 1500 Big Horn & Lone Star
For those looking to be king of the road and royalty at the ranch, the 2016 Ram 1500 Big Horn and Lone Star (unique to Texas) and feature select standard equipment including 20” chrome-clad aluminum wheels; chrome bumper and grille; ParkView® Rear Back-Up CameScreen Shot 2016-08-24 at 11.49.04 AMra and ParkSense® Front and Rear Park Assist; remote start and security alarm; premium cloth 40/20/40 bench seat; Uconnect 8.4 system with Bluetooth and ACCESS; and leather-wrapped steering wheel for added style and comfort.

You can also up the ante with available options including a 5.7L HEMI V8 engine; 3.0L EcoDiesel engine; premium cloth front bucket seats; Active-Level™ four-corner air suspension system; sunroof; RamBox Cargo Management System; spray-in bedliner; and Uconnect 8.4 system with navigation.

2016 Ram 1500 Sport
The 2016 Ram 1500 Sport makes every ride a thrill ride. Take a look at what the Big Horn has to offer, then include select standard equipment like body-Screen Shot 2016-08-24 at 11.49.41 AMcolor fascia/billet grille; blackout-look bifunctional halogen projector headlamps; LED taillamps; OWL tires, 20” polished-face aluminum wheels; premium 7-inch TFT cluster display screen; LED interior lighting; Uconnect 8.4 system with Bluetooth and ACCESS; Dual-Zone Automatic Temperature Control; power-adjustable pedals; and 10-way power driver’s seat.

Available options for the 2016 Ram 1500 Sport include ventilated front seats; Uconnect 8.4 system with navigation; the R/T Package; and the available Black Sport Group.

Learn more about standard and optional features at ramtrucks.com, and come back to RamZone for part two.

 

 

Ram Trucks star in Levi Hummon’s “Guts and Glory” Music Video

This past spring after launching his debut EP, Country Artist Levi Hummon hit the road in a brand new Ram 1500 in his Ram-Powered #GutsGloryRam Road Trip across the U.S. 

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Ram Trucks is proud to be a part of Levi Hummon’s music video for “Guts and Glory” – a song inspired by overcoming the hardships in life through the viewpoint of hard-working, everyday people living the #RamLife.

See all of the road trip action by searching the #GutsGloryRam hashtag. Watch the full video here: http://bit.ly/levigutsandglory