This year, Ram has swept the competition in the annual battle for the Texas Auto Writers Association (TAWA) “Truck of Texas” award. All vehicles up for the award were subjected to rigorous testing designed to mimic the everyday demands of the average truck in Texas. The award is surrounded by some stiff opposition and the “Truck of Texas” title is generally regarded as one of the most prestigious in the pickup community.
All told, there are 15 different vehicle classifications that TAWA evaluates, spanning every utility segment from the CUV to the heavy duty pickup. There were six Chrysler Group vehicles competing, including the 2011 Ram 1500 Outdoorsman Crew Cab 4×4 (Full Size Pickup), 2010 Ram 2500 Power Wagon Crew Cab 4×4 (Heavy Duty Pickup), and the 2011 Ram 3500 Laramie Longhorn Crew Cab 4×4 (Luxury Pickup). All three trucks finished first in their respective categories, completely shutting out the other contenders. “Ram’s new Laramie Longhorn edition proved itself in the toughest truck market in the nation this weekend. This new edition shows that Ram tough DNA can be both capable and comfortable,” said Michael Herzing, TAWA President. “Some of the added touches like the leather saddle bags and other Southwest details are uniquely Texan but appeal to everyone. You’ve got to love how tough it is and how comfortable it is, especially if you’re in a truck all day, like many Texans.”
Rev of the throttle for our champions, please!