In commemoration of Ram Trucks’ newest honor as Motor Trend’s 2010 Truck of the Year, Chrysler covered their Auburn Hills headquarters with a 140′ tall, 120′ wide building wrap. Covering a staggering 14 stories of the Pentastar’s tower, the building wrap is as much a celebratory gesture as it is an attempt to pay homage to all those that made the success of Ram Trucks a possibility.
“We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend ‘Truck of the Year’ award,” said Fred Diaz, President and CEO of the Ram Truck Brand. “The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Michigan each day.”