Earlier this month Ram Trucks and Zac Brown Band launched Letters for Lyrics, a program aimed at collecting 1 million letters of thanks for our servicemen and women. To date, the official letter count is already at 70,000 with over 25,000 of those received in the first two weeks alone. “The Ram Truck Brand has been moved by the kindness and gratitude that has been expressed so far to our men and women in the military,” said Fred Diaz, President and CEO Ram Trucks. “As we head into Memorial Day – a holiday that remembers those who dedicated their lives for our freedom – I encourage everyone to take a few moments this week to visit their local Ram Truck dealership to write a letter of support to our military men and women who show commitment and valor to this great country.”
“We’re so proud of the immediate response we’ve received for ‘Letters for Lyrics’ over the past two weeks. The support our fans have shown and the stories they’ve shared with us about how the campaign has moved them to show their appreciation is truly inspirational.” said Zac Brown. “This Monday, as we observe Memorial Day, we’ll show our respect for the U.S. men and women who have given their lives in the military service and send our thoughts to those out there protecting our country and way of life. We ask that everyone help us show your appreciation for their heroic efforts.”
As a testament to his own dedication to the cause, Zac Brown and his band launched a USO-backed tour intended to bring a little lightheartedness to soldiers stationed in the Persian Gulf. Documented by renowned director Darren Doane, the series is (fittingly) labeled “For Those Who Serve” and features behind-the-scenes footage of ZBB’s experience. The first installment of the video went live on RamTrucks.com in tandem with the launch of Letters for Lyrics and the second chapter followed suit today. Hit the jump to check out the exclusive footage of Zac Brown Band rocking out and giving back.