What Makes a Great Truck? It’s All in the Details

When taking on a complex project—for instance, building the most important Ram Truck to date—it only makes sense to focus obsessively on even the smallest details. In our experience, a details-oriented mindset will ensure that when the whole is put together, the finished truck is worthy of its name.

Such was our philosophy when building the new 2013 Ram 1500. From the TorqueFlite 8 eight-speed transmission, to the active grille shutters, to the refined interior, we paid utmost attention to every single feature, all in a tireless effort to achieve our end goal: producing the best truck to ever roll off the Ram assembly line.

You can see that same attention to detail play out in our Facebook app called, fittingly, It’s All in the Details. The object of the game is easy: Spot the differences between seemingly identical pictures; do it quickly and correctly, and you can set yourself apart from everybody else, which, by no coincidence, is just what Ram Truck has done with the new 2013 Ram 1500.

  • Chris

    The 2013 Ram is a really cool truck. I’m really excited to get one.

    • Ram Zone

      We’re glad you like the new truck, Chris. Let us know when you finally get one!