Finishing the first working prototypes of the next model year truck, while rewarding, is not where our job ends. Not by a long shot. In fact, it’s just the opposite.
At Ram, we test and retest, refine our refinements, and solicit mountains of consumer feedback, all with the goal of producing the type of quality experience that people expect—and deserve—from their Ram Trucks.
Our rigorous testing process is on display in the next Strength Evolved video. In “Test and Refine,” Ram Quality Executive Elizabeth Krear explains how and the degree to which every component making up the new 2013 Ram 1500 is put through the proper paces.