Each year, Churchill Downs hosts the fastest two minutes in sports. Thoroughbred racehorses from all over the world come to compete on the Kentucky dirt for a chance to take home the most coveted rose garland in the world. Ram Trucks were proud to be the official trucks of the 140th running of the Kentucky Derby.
Ram Trucks embrace both sides of the Derby. We have trucks that would fit in perfectly in Millionaire’s Row. With plush leather, wood and chrome covering every surface, our Laramie Longhorn is often compared to a super-capable luxury car. On the other end of the spectrum, we have our Ram Tradesman and Heavy Duty lineup that are no strangers to hauling horse trailers, feed and gear at the farm and on the backside at the Derby.
Our deep and storied heritage also makes us the perfect truck for an event steeped in history. From our roots as a military vehicle to making history by achieving 28 miles per gallon in our Ram 1500 EcoDiesel, we can relate to having a heritage of excellence to live up to.
This year was no exception as we brought our brand of GUTS and GLORY to Louisville for the Derby. To give our fans a look behind the scenes of exactly what it takes to prepare a thoroughbred racehorse for its biggest race, we partnered with Starlight Racing to get inside the barn and training stable for an up-close look at the entire process.
We also got to learn about the Thoroughbred Aftercare Alliance (TAA). TAA is an organization that ensures that thoroughbred racehorses are properly cared for after they’ve retired from racing. They retrain horses so that they can live a full and happy life after they are finished racing. TAA is an all-volunteer organization dedicated to the care of these incredible equine athletes.