Hunters. Law enforcement. The military. These three groups have something in common—they all depend heavily on their tools to keep them safe and to perform without question in the field. That’s why we’re confident that the new 2013 Ram 1500 is one of the most important tools at their disposal. Whether it’s first responders ensuring they arrive quickly to the scene or hunters hauling gear to their blind, all know they can depend on Ram Trucks, regardless of the situation.
In fact, Ram Trucks are so ingrained in the lifestyle of our hunting owners that we developed a truck just for them: the 2013 Ram 1500 Outdoorsman Mossy Oak Edition. Its outstanding capability and rugged outdoor appearance make it a favorite among outdoorsmen around the world. It’s for this reason that each January we join with partner Mossy Oak in making an annual trip to Las Vegas for the SHOT Show.
What is the SHOT Show? It’s the largest gathering of firearm and outdoor equipment retailers in the United States. Everything from deer blinds to duck calls is on display, and it should come as no surprise that the outdoor enthusiast’s truck brand of choice would also make an appearance. This year, we made more than an appearance, we made a statement.
The Ram brand brought six trucks to the show, placing three at the main entrance, one at the upstairs entrance, one inside the Under Armour display, and one inside the Mossy Oak display. Each truck greeted a constant stream of visitors, who in turn all wanted to see what it is that makes Ram Trucks a hunter’s best friend—everything from the class-exclusive RamBox® storage system with All Secure, to our awesome 395 horsepower HEMI® engine, to the truck’s unbeatable good looks. In short, the new 2013 Ram 1500 really showed its outdoor prowess at this year’s show.
Want to see exclusive Ram Truck photos from the SHOT Show? Follow RamTrucks on Instagram and Twitter and Like us on Facebook. Then, visit RamTrucks.com to learn more about the new 2013 Ram 1500 and Ram Outdoorsman.