When you do something well—like build a truck with an EPA-estimated best-in-class 25 MPG highway—it’s not arrogant to want to share it with others. It’s common sense.
Thanks to unmatched capability, the new 2013 Ram 1500 will appeal to hardworking people everywhere. To reach them, we’ve put together an ad campaign that communicates the values exemplified by this truck, which, by no coincidence, are also demonstrated by the people for whom it’s built: toughness, resiliency, perseverance. Guts. Glory. Ram.
See below for examples from our new print campaign. Also, be sure to check out the new television spots, which we posted to RamZone earlier this week.
Uconnect Command Center
Be the Storm
25 MPG Highway