We knew the truck was good. Here comes the outside validation.
The Texas Auto Writers Association (TAWA) awarded the new Ram 1500 its highest honor by naming it the Official Truck of Texas for 2013. The Ram 1500 was also named Full-Size Pickup Truck of Texas and Luxury Pickup Truck of Texas (specifically, the Laramie Longhorn model). As if those accolades were not enough, Ram Trucks as a group took home the award for Truck Line of Texas.
Judging by the 50 TAWA members occurred over two full days of uncompromising on- and off-road vehicle evaluation. Consideration is given to everything from interior and exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency. More than 60 pickups, SUVs and crossover vehicles were entered in this year’s event.
“Our members overwhelmingly chose the 2013 Ram 1500 as the Truck of Texas and the truck for Texans. The new Ram 1500 is amazing,” said Michael Herzing, Texas Auto Writers Association president. “The new technologies in this truck are true game changers and raise the bar for the competition. You’ve got to love how tough, capable, comfortable and fuel efficient this new truck is, especially for Texans who frequently drive long distances. Until we drove it, we couldn’t believe a truck this nice and capable could achieve 25 miles to a gallon like the Ram does. It blew our members away.”
The Texas Auto Writers Association competition names three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas, along with 19 additional categories.
“Texas accounts for nearly 20 percent of the total U.S. pickup market and has earned the ‘Center of the Truck Universe’ title,” according to Fred Diaz, a San Antonio, Texas, native and president and CEO—Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Honoring the 2013 Ram 1500 with the all-around Truck of Texas award is important to our customers, our dealers and our company.”
To see first-hand what the judges found so impressive, please visit RamTrucks.com.