Ram Trucks has been going to work with farmers, contractors and workers who need to haul heavy loads for nearly a century. Generation after generation, Guts & Glory have been built into our trucks. Check out this vintage ad from our photo archives–more than 70 years later the 1940 Big Dodge ½-Ton Pickup remains a workhorse.
Big DODGE ½-TON PICKUP 116″ W.B.
SENSATIONAL EXTRA VALUE FOR PLUMBERS, CONTRACTORS, GROCERS, FARMERS, NEWSPAPER DISTRIBUTORS, ETC.
Here’s a truck designed to fit your load! The body is 48½” wide inside so you can carry standard 4 ft.-wide building material flat on the floor. And that’s only one of many reasons why you can haul more at less cost with this 1940 Dodge Pickup. There’s plenty of power for every need in its dependable truck-built engine. Yet this new Dodge 6-cylinder power plant is extremely economical, because it’s built to work at maximum efficiency at truck speeds. The new smooth-action clutch is sturdily constructed for heavy-traffic duty, has more than 100 sq. in. of working surface. Dodge’s hypoid rear axle and overslung spring give you maximum road clearance. Inside the cab you’ll find real big-truck comfort and roominess. The seat is over 48″ wide, luxuriously cushioned, and upholstered in handsome, extremely durable material. Windshield and cowl ventilator open wide for perfect 2-Way Ventilation. This new Pickup is built like a big truck in every way, to insure greater satisfaction and lasting dependability. Chassis specifications on page 42.
ONLY DODGE CAN GIVE DODGE VALUE