There are those among us for whom the light-duty but still-capable 2013 Ram 1500 is absolutely the perfect truck—agile and efficient, yet robust enough to handle the kind of everyday punishment a good truck is built to withstand. Then there are those of us who, because of the rigors of a demanding occupation, need that extra dose of toughness only available with Ram Heavy Duty and Chassis Cab.
At Ram, we know the members of that second group are often business owners. We want them to know this—as dedicated as we are to building the right truck for, say, hunters and fisherman, we’re just as serious about providing the perfect solution to buyers who demand both performance and affordability on a commercial scale.
To that end, we’re pleased to announce the launch of Ram Commercial, a new division that will focus on the development of commercial TRUCKS, as well as sales and support for a growing market. The new Ram Commercial division will integrate a growing network of Ram BusinessLink dealers all focused on the needs of commercial customers. Ram Commercial also will help offset the cost of doing business with On The Job incentives specifically designed to lower the expense of commercial upfits. Both programs address professional needs for every job.
To learn more about Ram, please visit RamTrucks.com. And just to clear up any confusion, a vehicle is designated “commercial” under one of the following circumstances:
- Titled in a company or corporation
- Used for business but titled in an individual’s name (sole proprietor)
- Exceeds 26,000 lbs. GVWR
- Used to haul any hazardous material